Lead Generation Strategy for an Executive Resume Writer

-Steve Shumansky

PROJECT CASE STUDY:

Portrait of a man in a suit jacket with a checked shirt

Steve Shumansky, a former IT Executive, has been a resume writer and career coach since 2015. His business primarily relied on referrals and LinkedIn Profinder, a program that had been a steady source of new clients. However, in mid-2024, LinkedIn made major changes to Profinder, causing a significant disruption in lead generation. Many professionals in his industry struggled to find new clients, with some even shutting down their businesses.

Despite having an established LinkedIn presence and strong client feedback, Steve faced a major challenge:

The Challenge

No consistent flow of new clients

Most of his business came through word-of-mouth, limiting scalability.

Loss of a key lead source

The LinkedIn Profinder changes left a gap in his business development strategy

Need for high-quality leads

His services targeted senior executives in IT, Financial Services, and Healthcare, requiring a tailored approach to reach the right audience.

Our Approach

Steve partnered with GaikAgency in September 2024 to develop a structured lead generation strategy. Working closely we implemented a multi-step campaign:


1. Optimized LinkedIn Presence – We refined his profile messaging to attract high-level executives and decision-makers.


2. Targeted Outreach – Using LinkedIn’s productivity tools, we identified and engaged with potential clients in his niche.


3. Consistent Lead Nurturing – A structured follow-up sequence ensured warm leads were converted into paying clients.


4. Performance Tracking & Adjustments – We monitored engagement metrics, refining the approach based on real-time results.

“Collaborating with GaikAgency has been one of the best business decisions I’ve made. Olga and her team’s professionalism and strategic approach helped me quickly regain momentum after LinkedIn’s Profinder changes. I would highly recommend them to any company looking to strengthen their marketing and business development”.

- Steve Shumansky

The Results

The impact was immediate and sustained:

✅ 3 new clients closed in the first week after campaign launch.


✅ Eight closed deals worth about $5,000.


✅ 300%+ ROI on his investment.


✅ A steady stream of leads that ensured ongoing business growth.


✅ Expanded LinkedIn network, building a long-term pipeline of potential clients.

Table displaying daily LinkedIn campaign statistics with columns for day, network size, connections accepted, total messages, leads, and message counts over four stages. Data is shown for dates from December 2024 to January 2025, concluding on March 10, 2025.
Email text showing a closed deal for $550 with blurred-out names.
Email message mentioning a missing invoice and a closed deal worth $800.
A text message or email screenshot showing a successful business deal closure. The message reads: "Hi Iryna: I just closed our 2nd deal with C*** B*** for $700." The amount $700 is highlighted in yellow. The message ends with "Sincerely, Steve".
Email message with text about a resume package costing $500, addressing a person named Iryna, asking if an accepted invitation is a reply.
Email excerpt showing deals closed with highlighted amounts $500 and $600.
Email describing closed deals with anonymous initials and highlighting $700 amount.
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